Online Presence Audits
A company’s online presence is not just its website; it is everywhere the company appears online, which includes on social media (Facebook, Twitter, Instagram, etc), in online directories, and anywhere else. The web makes it incredibly easy to sit in your office and engage customers from across the street and around the globe, but it also makes it incredibly easy to forget that you have to follow the laws of your state AND of that far away country, even if you have never set foot on its soil.
So could your website or social media profile get you in trouble?
How can you make sure your online presence brings you all of the good and none of the bad?
Beacon Legal Group uses a process called an “online presence audit” to evaluate how a company presents itself online and the likelihood that it could subject the company to legal liability. Our audits assess the entirety of a company’s online presence as well as the company’s internal policies governing that presence so that our clients can answer questions like these with certainty:
- Who makes sure content is compliant, and with which regulations?
- Are there any restrictions on who can post content to the company’s website and social media profiles?
- Is the website’s privacy policy consistent with how the company actually uses customers’ personal information? (Does the website even have a privacy policy??)
If you can’t answer these simple questions about your business, an online presence audit from Beacon Legal Group can help you fill in the blanks. Contact us today to see how we can put our unique skills to work for you.